Borderline
New Orleans Bauerlein Advertising was founded by spat wearing Wally Bauerlein in 1922. It would be the largest and oldest agency in the state for the next eighty years. I worked there throughout the 1980s as a vice president, senior art director and associate creative director. Borderline, a nickname for the agency preferred among former and disgruntled employees, describes the state of an individual’s mental health at any point during his or her employ.
