Borderline (1982–1990)
New Orleans Bauerlein Advertising was founded by spat wearing Wally Bauerlein in 1922. It would be the largest and oldest agency in the state for the next eighty years. I worked there throughout the 1980s as a vice president, senior art director and associate creative director. Borderline, a nickname for the agency preferred among former and disgruntled employees, describes the state of an individual’s mental health at any point during his or her employ.
